Performance Media Engineering

Paid Ads Built to Convert

Turn ad spend into measurable revenue. We build, manage, and optimize high-converting paid ad campaigns across Meta, Google Search, and LinkedIn Ads with a focus on unit economics and return on ad spend.

Omnichannel media management across Meta, Google Search/Shopping, & LinkedIn
Conversion tracking architecture and Server-Side API setup
Continuous creative testing and bid strategy optimization
Challenges We Resolve

Who This Service Is Designed For

01

Wasted Ad Spend

Running paid ads without tight audience targeting, conversion tracking, or proper negative keyword lists.

02

Ad Fatigue & CPM Spikes

Customer acquisition costs rising because campaigns rely on static, outdated creatives that fatigue quickly.

03

Attribution & Tracking Breakdown

Inability to determine which ads actually generate revenue due to post-iOS14 tracking loss and misconfigured pixels.

Core Deliverables

What You Get with Markinity

Campaign Account Architecture

Clean account structure organized by funnel stage (TOFU, MOFU, BOFU) and audience intent level.

Ad Creative & Copy Production

High-converting ad graphics, video ad edits, headline variations, and primary copy built for direct response.

Advanced Tracking Setup

Configuration of Meta Conversions API (CAPI), Google Tag Manager, and UTM parameter tracking.

Budget & Bid Management

Daily bid adjustments, budget scaling protocols, and automated rules to safeguard return on ad spend.

Execution Methodology

How It Works Step-by-Step

01

Account & Funnel Audit

We analyze past ad metrics, pixel setup, creative assets, and conversion paths to uncover waste and upside.

02

Strategy & Creative Blueprint

We map target buyer personas, offer positioning, campaign budgets, and initial creative variations.

03

Launch & Controlled Testing

Campaigns go live with structured A/B testing across ad formats, headlines, and audience segments.

04

Scaling & Creative Refresh

We allocate budget toward winning combinations while introducing new creative variations to maintain ROI.

Execution Scope

What Markinity Can Handle for You

Meta Ads (Facebook & Instagram)
Google Search & Performance Max
LinkedIn Sponsored Content
Conversions API & Pixel Audit
Ad Creative Variation Production
ROAS & CAC Executive Dashboards
Flexible Purchasing

How You Can Buy This Service

Choose direct dedicated specialist support or turnkey managed execution.

Turnkey Campaign Management

Full Paid Ad Management

Complete management of media buying, ad setup, creative production, tracking, and ROI reporting.

Full media buyer oversight
Ad creative production
CAPI & tracking setup
Weekly performance calls
Launch Paid Ads
Ad Ops Execution

Paid Media Specialist VA

A dedicated ad ops assistant to upload campaigns, stage creative assets, build reports, and monitor budgets.

Campaign uploading & staging
Ad copy formatting
Reporting spreadsheet updates
Basic bid monitoring
Hire Ad Ops VA
Service Questions

Frequently Asked Questions

Q: Which ad platforms do you specialize in?

We manage campaigns across Meta (Facebook & Instagram), Google Ads (Search, YouTube, PMax), and LinkedIn Ads.

Q: Do you create the ad visuals and copy?

Yes. Our paid ad service includes full creative production—copywriting, visual graphic design, and video editing for ad hooks.

Q: How do you handle iOS tracking issues?

We implement Server-Side tracking via Meta Conversions API (CAPI) and Google Tag Manager to ensure accurate attribution.

Q: Who holds ownership of the ad accounts?

You retain 100% ownership of all ad accounts, pixels, and data assets. Markinity operates under partner agency access.

Ready to Scale Your Performance Media Engineering?

Talk to Markinity today to build your custom marketing execution team or hand off full campaign management.